Entrepreneurship (ENT) Courses>Venture Marketing Expertise (Promise Skills)

ENT410 - Venture Marketing Expertise (Promise Skills)

Description

As part of the integrated Entrepreneurship Core, this course material is designed to help students develop the conceptual tools and techniques needed for market scanning, opportunity recognition, product development, market acceptance and the establishment and maintenance of venture stakeholder relationships. This element of the Entrepreneurship area of specialization helps students develop skills in identifying and building the market relationships upon which successful entrepreneurship is based.

Units

1.5

Hours: lecture-lab-tutorial

3-0-0

Prerequisites

  • Complete all of:
    • COM315 - Financial Accounting (1.5)
    • COM316 - Management Accounting (1.5)
    • COM321 - Leading People and Organizations I (1.5)
    • COM322 - Leading People and Organizations II (1.5)
    • COM331 - Introduction to Management Information Systems (1.5)
    • COM341 - Operations Management (1.5)
    • COM351 - Marketing Principles and Management (1.5)
    • COM361 - International Business (1.5)
    • COM362 - Business and Sustainability (1.5)
    • COM371 - Management Finance (1.5)
  • or permission of the school.

Corequisites

  • Concurrently enrolled in:
    • ENT411 - Venture Planning/Finance Expertise (Planning Skills) (1.5)
    • ENT412 - Acquiring Expert Venture Cognitions (1.5)
    • ENT413 - Portfolio Practicum (1.5)
    • COM400 - Strategic Management (1.5)

Course offered by

Peter B. Gustavson School of Business

Course schedules

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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