Service Management (SMGT) Courses>Customer Experience Management

SMGT415 - Customer Experience Management

Description

Focuses on what it takes to successfully design and deliver a superior experience to customers. Among the topics covered are: service design, integrated marketing communication, customer loyalty and relationship management; managing customer participation, service pricing and understanding consumer decision making.

Units

1.5

Hours: lecture-lab-tutorial

3-0-0

Formerly

HSM 415

Note(s)

  • Credit will be granted for only one of SMGT 415, HSM 415.

Prerequisites

  • Complete all of:
    • COM315 - Financial Accounting (1.5)
    • COM316 - Management Accounting (1.5)
    • COM321 - Leading People and Organizations I (1.5)
    • COM322 - Leading People and Organizations II (1.5)
    • COM331 - Introduction to Management Information Systems (1.5)
    • COM341 - Operations Management (1.5)
    • COM351 - Marketing Principles and Management (1.5)
    • COM361 - International Business (1.5)
    • COM362 - Business and Sustainability (1.5)
    • COM371 - Management Finance (1.5)
  • or permission of the school.

Corequisites

  • Concurrently enrolled in:
    • SMGT416 - Service Operations and Quality Management (1.5)
    • SMGT417 - Service Human Resource Management (1.5)

Course offered by

Peter B. Gustavson School of Business

Course schedules

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

Use the buttons below to search the timetable. If the search results show 0 classes and the message ‘Please search again’, then the class is not scheduled for the selected term.