International Business (IB) Courses>International Marketing

IB416 - International Marketing

Description

Opportunities, characteristics, and trends in foreign markets as well as strategies and problems of adapting marketing concepts and methods in international settings.

Units

1.5

Hours: lecture-lab-tutorial

3-0-0

Note(s)

  • Credit will be granted for only one of IB 416, IB 401.

Prerequisites

  • Complete all of the following
    • Complete 1 of the following
      • Complete all of:
        • IB301 - The International Environment of Business (1.5)
        • COM250 - Fundamentals of Marketing (1.5)
      • Complete all of:
        • COM351 - Marketing Principles and Management (1.5)
        • COM361 - International Business (1.5)
    • and minimum fourth-year standing.

Course offered by

Peter B. Gustavson School of Business

Course schedules

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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