Commerce (COM) Courses>Marketing Communications

COM495 - Marketing Communications

Description

Focuses on effectively communicating ideas, goods, or services to internal and external audiences by developing an integrated marketing communications plan. A hands-on project brings the theory to life. Covers the development of a strategic campaign using both online and offline tools and advertising, sales promotion, direct marketing and public relations tactics. Useful for careers in marketing, advertising, social media, service management and entrepreneurship.

Units

1.5

Hours: lecture-lab-tutorial

3-0-0

Prerequisites

  • Complete all of the following
    • Complete 1 of:
      • COM250 - Fundamentals of Marketing (1.5)
      • COM351 - Marketing Principles and Management (1.5)
    • minimum fourth-year standing
  • or permission of the school.

Course offered by

Peter B. Gustavson School of Business

Course schedules

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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