Commerce (COM) Courses>Fundamentals of Marketing

COM250 - Fundamentals of Marketing

Description

Product design and management, distribution channels, and marketing communications are examined as key elements of the marketing mix. Consumer buyer behaviour, sales force management, and marketing research are other topics to be reviewed.

Units

1.5

Hours: lecture-lab-tutorial

3-0-0

Note(s)

  • Not available for supplemental.
  • Not open to BCom students; not intended for students seeking entry to Bachelor of Commerce program.
  • Credit will not be granted toward the Bachelor of Commerce program.

Prerequisites

  • Minimum second-year standing.

Course offered by

Peter B. Gustavson School of Business

Course schedules

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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