Commerce (COM) Courses>Marketing Principles and Management

COM351 - Marketing Principles and Management

Description

Students learn and apply basic marketing theory, concepts and tools to make and defend key marketing decisions relating to: market segmentation, positioning, product development and management, pricing, distribution management and marketing communications. Emphasis is placed on both the fundamental principles of marketing and their application in a variety of industry and international contexts.

Units

1.5

Hours: lecture-lab-tutorial

3-0-0

Prerequisites

  • Admission to BCom program core.

Course offered by

Peter B. Gustavson School of Business

Course schedules

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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