Psychology (PSYC) Courses>Consumer Psychology

PSYC333 - Consumer Psychology

Description

Psychological processes in consumers: marketing strategies and behaviour, cognition, comprehension, learning, perception, motivation, attitudes, values, and decision making; environmental, cultural, and subcultural influences; ethical issues.

Units

1.5

Hours: lecture-lab-tutorial

3-0-0

Note(s)

  • Credit will be granted for only one of PSYC 333, PSYC 334 (if taken in Sep 1970 - Apr 1972), PSYC 334B.

Prerequisites

  • Complete 1 of:
    • PSYC231 - Introduction to Social Psychology (1.5)
    • PSYC251 - Introduction to Mind and Brain (1.5)

Course offered by

Department of Psychology

Course schedules

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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