Entrepreneurship (ENT) Courses>Entrepreneurship and Small Business for the Non-Specialist

ENT402 - Entrepreneurship and Small Business for the Non-Specialist

Description

Using lean start-up methods as the foundation, aspects of new venture development are explored and practiced – opportunity recognition and quantification, customer development research, minimum viable product (MVP) design and testing, business model design, new venture marketing strategies, financing and funding, and intellectual property protection. Students select a business idea and work independently and with their team to examine and test the idea’s feasibility, culminating in development and presentation of a sound business model and launch plan.

Units

1.5

Hours: lecture-lab-tutorial

3-0-0

Note(s)

  • Credit will be granted for only one of ENT 402, ENT 302, MECH 462.
  • Enrolment limited to students outside the Entrepreneurship area of specialization.

Prerequisites

  • Complete all of the following
    • Complete 1 of the following
      • Complete all of:
        • COM220 - Organizational Behaviour (1.5)
        • COM250 - Fundamentals of Marketing (1.5)
      • Complete all of:
        • COM321 - Leading People and Organizations I (1.5)
        • COM351 - Marketing Principles and Management (1.5)
    • Minimum fourth-year standing
  • or permission of the Program Director.

Course offered by

Peter B. Gustavson School of Business

Course schedules

Summer timetable available: February 15. Fall and Spring timetables available: May 15.

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